Our spokesperson

Alexandre Chagnon, pharmacist

Alexandre is a pharmacist and digital health expert. After several years working as a hospital pharmacist and clinical researcher, he founded his own company to tackle one of the fundamental challenges faced by the healthcare system. Today, he leads a company with a staff of nearly 20 employees and continues to teach at Université Laval, Université de Montréal, and Université de Sherbrooke. Alexandre can also be seen and heard on TV and radio, where he breaks down current health-related topics for the public.

It was during his hockey-playing years that Alexandre first became interested in the topic of addiction, after witnessing several of his teammates struggle to quit smoking cigarettes. Today, those same teammates are grappling with trying to quit vapes and nicotine pouches. Fully aware that pharmacists have become essential and accessible resources for prescribing smoking cessation treatments, he has proudly agreed to serve as spokesperson for the Quit to Win! Challenge since 2021.