The Quit to Win! Challenge is a province-wide campaign that takes place each year. For the past 23 years, it helps smokers who are ready to quit smoking to take action.

The commitment: to not smoke for 6 weeks, from February 7 to March 20, 2022.


Why 6 weeks?

Because the act of completely quitting smoking for an established period of time is a key factor for long-term tobacco cessation. Succeeding with the Challenge provides a solid foundation for the smoking cessation process.

6 weeks without smoking also means 6 times the chances of quitting for good!

Support for success

Quitting smoking is far from easy, but with help and a good dose of motivation, it can be done! Discover the free support tools available in the Challenge:

  • The website and your Profile
  • The encouragement emails (during the 6 weeks of the Challenge) AND the I'm Butting out! emails (for 1 year).
  • The Facebook and Instagram communities. Content mainly in French on both.

For more information and support

A winning formula!

After 23 years, the Quit to Win! Challenge remains relevant in Quebec where 15.2% of the population still smokes.* This represents more than 1.1 million smokers, 60% of whom want to quit.

Since its first edition in 2000, there have been over 492,000 registrations to the Challenge. Annual Leger surveys conducted since 2015 show that 3 out of 4 smokers report succeeding in not smoking during the 6 weeks of the Challenge. An extremely encouraging result for participants!

* Statistics Canada (2020). Table 13-10-0096-01. Health characteristics, annual estimates.