What is the Challenge?

The Quit to Win! Challenge is a province-wide campaign that takes place each year. For the past 25 years, it helps smokers who are ready to quit smoking to take action.

Vapers can also take part in the Challenge.

The commitment: to not smoke for 6 weeks.

Why 6 weeks?

It's a first realistic and meaningful objective to break the cycle of addiction.

For smokers, 6 weeks without smoking means 6 times the chances of quitting for good.

Support for success

Quitting smoking or vaping can be difficult, but with some help and a good dose of motivation, it can be done! Discover the Challenge's free support tools:

  • The quitchallenge.ca website
  • The encouragement emails sent over the 6 weeks of the Challenge.
  • The text messages sent over 8 weeks, during and after the Challenge, to those who stop vaping.
  • The Facebook and Instagram communities. Content mainly in French on both.

For more information and support

A winning formula!

After 25 years, the Quit to Win! Challenge remains relevant in Quebec where 12,5% of the population still smokes, which represents nearly 900,000 people. Moreover, nearly 2 out of 3 people who smoke would like to quit.

Since its first edition in 2000, there have been nearly 532,000 registrations to the Challenge. Annual Leger surveys conducted since 2015 show that 3 out of 4 smokers report succeeding in not smoking during the 6 weeks of the Challenge. An extremely encouraging result for participants!

* Statistics Canada (2022). Table 13-10-0096-01. Health characteristics, annual estimates.