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- The Quit to Win! Challenge is a health-promotion campaign aimed at people who want to quit smoking. The goal of the program is to improve their quality of life and life expectancy by changing their habits.
- For participants, the challenge is to not smoke, that is, to not inhale tobacco smoke or use products containing tobacco including, but not limited to, cigarettes, cigars, cigarillos, or pipes, for a minimum period of six weeks, from March 1 to April 11, 2015, inclusively.
- Persons duly registered for the Quit to Win! Challenge who satisfy the conditions set out in the present rules and regulations will have a chance to win a prize for their participation if they are still non-smokers at the time the winners are declared, on April 13, 2015, and, if applicable, until they have passed a screening test.
- Registration is free of charge, and all persons registered for the Quit to Win! Challenge may change their registration at any time up to March 1, 2015, inclusively, at quitchallenge.ca.